Research • Operations • Applied AI

Better technology should lead to better hotel decisions.

Hotel Decision Lab explores how hotel leaders use data, technology, and artificial intelligence to improve operational, workforce, and managerial decision-making.

Explore the current work

Research Focus

Where hotel operations and emerging technology meet.

01

Managerial Judgment

How hotel leaders evaluate, trust, override, and apply recommendations produced by AI and operational systems.

02

Labor and Operations

How forecasting, scheduling, and decision support affect productivity, employee outcomes, and hotel performance.

03

Technology Adoption

Why hospitality technology succeeds, stalls, or fails inside complex operating environments.

Current Work

Research in progress

About

Drew Potter

Drew Potter is a former hotel operator and a technical sales leader working in hospitality technology.

He is completing an MBA focused on business analytics and digital marketing while developing a research agenda around AI-supported decision-making in hotel operations.

drew@hoteldecisionlab.com